From July, 2015 the EatOye! management embarked on a journey to manage both EatOye! and foodpanda in Pakistan and with a vision to accomplish the following, to provide an amazing experience to customers who were placing an order with us, to create a positive Image of Pakistan internationally and build a profitable E-commerce company in Pakistan. With joint forces of EatOye! and foodpanda teams, the company accelerated and growing its foot print across Pakistan. The company stayed lean and frugal in terms of its team and office space and took austerity measures to keep its cost based low. However, in terms of expansion it went crazy growing it’s restaurant foot print day after day and serving more and more customers. Foodpanda cherished working with top brands in the country KFC, McDonalds, Pizza Hut, Domino’s, Subway, Dunkin Donuts, to name but a few. The company started growing at an unprecedented rate, so much so that it become the second largest company in size in foodpanda global portfolio and by the end of 2016 was generating a profit of around 80 thousand euro’s per month in Pakistan.

The EatOye! founding team stayed humble to its mission to provide great experience to its customers and expanded its footprint to over 50 cities of Pakistan. It serves millions of customers each month with a keen focus on ensuring customer love. Our passion for customer love resulted in building the largest E-commerce company in the country. Foodpanda has an annualized gmv of five hundred million dollars per annum, a fleet of fifty thousand riders, around twenty-five thousand restaurant partners and a team of thousand hand-picked professionals, potentially the best talent in the country to manage this mammoth of a business in Pakistan. The business achieved an incredible growth of around 200x over the 7 years period and continues to lead online food ordering business in the country and continuing on its mission to serve the remainder of the 220 million population in the country.

At start of 2020 covid impact the world and it Impacted Pakistan ever further, unlike other developed markets where customers were facilitated more with broad range of products and services delivered to their door steps, Pakistan is an offline market and most of the products including groceries had to be purchased in traditional markets. Foodpanda with it’s capabilities around technology, processes, large internal teams, partner network and riders across Pakistan believed that they can make an Impact, something had to be done…

Nauman my friend, thank you for your leadership and all the hard work in growing our Pakistan market from a budding food delivery start-up to one of the leading tech companies in Pakistan. We’ve come a long way since our first meeting in 2015 and I’m very proud of everything that foodpanda Pakistan has achieved.

— Jakob Sebastian Angele, CEO Foodpanda APAC