In Pakistan, small and medium businesses create an estimated 60% of employment opportunities. With more than 2 million small scale retailers lacking ease of inventory procurement, their earning potential is retained. This impacts the livelihoods of small owners, their employees and families. Jugnu aims to service these small and medium retailers (kiryanas), allowing them to place orders for their inventory through its application.

Jugnu’s founding team are second-time founders that have previously built a cloud-based SaaS business (Salesflo) that is the leading B2B sales and distribution platform in Pakistan’s FMCG market. Jugnu’s founders’ experience from having scaled Salesflo equips them with unparalleled information that has helped them develop deep insights into the complex problems within the distribution supply chain in Pakistan. The team can now leverage its knowledge and relationships with manufacturers to build an edge over competition.