Our Story

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The Journey

It all started with Foodconnection Pakistan which pivoted to become EatOye!

Enigma Ventures is the brainchild of Nauman S. Mirza—a serial entrepreneur with vast experience of working in the tech space in Pakistan spanning over a decade. From successfully launching his first boot-strapped venture, Food Connection Pakistan in 2011 from his dad’s living-room to raising quarter of

million USD seed money to relaunch it as a transactional based platform EatOye! In 2013, taking on the strong competition head-on and becoming the market leader, Nauman has lived the journey of a start-up founder and a highly successful one! He knows first-hand the challenges & opportunities faced by founders & start-ups in the ecosystem & how to build successful companies out of them.

Nauman also holds a unique accomplishment of being the first tech founder of the country with the first successful Ecommerce exit when foodpanda acquired EatOye!

The journey & accomplishments continued. Upon taking over as its CEO in 2015, Nauman led foodpanda to become the largest E-commerce company in the country. With operations sprawling across Pakistan, catering millions of customers each month, foodpanda has become a household name and enjoys 95%+ market share in the online food ordering space. Launching four new business verticals in Q-commerce, Kitchens and Concepts, Home Chef & Last Mile Delivery by foodpanda under Nauman’s vision, strategic guidance & leadership and becoming market leaders in their respective segments is a testament to his entrepreneurship.

GLOBAL REACH

BY THE NUMBERS

200

COMPANIES INVESTED

$100M

IN MARKET VALUE

$50M

UNDER MANAGEMENT

20k

JOBS CREATED

15%

CONSUMER SECTOR

30%

HEALTH CARE

10%

SERVICES

45%

TECHNOLOGY

Role building, implementation and collaboration influence the group, while philosophies dramatically result in a calibration.

— John Doe - Founder of Startup Company